When we talk about when to buy a pair of sports shoes, our population is no longer just "Adidas", "Nike", more familiar with our local brand is: Pick, Li Ning, 361 °.
With the strength of sales promotion and strengthening of the local sports brand has strong words against cross-border capital movement and brands.
"I hope that one day, Peak can an international brand identity to challenge Nike and Adidas." Peak CEO in an interview Zhi-Hua Xu says.
Once upon a time, we still read it slowly and study hard. Then will talk about players lying on the bedroom, mbt walking shoestheir words and deeds, their dress, their anecdotes, all of our conversation, our role models. At that time, and everyone simply, simple food and clothing, not for the rest, only of when to race in the sports arena when you can wear a pair of feet has a "check mark" logo of Nike shoes.
Now, when we talk about when to buy a pair of sports shoes, our population is no longer just "Adidas", "Nike", more familiar with our local brand is: Pick, Li Ning, 361 ° ... ... they show their charm, as we know, we have become hard in the sports arena when the partner.
Once the market leader in China's Li Ning, after a painful loss of market, after the first position, mbt shoesa strong rise again. In 2009, China's largest sports brand to more than 8 billion yuan of sales in the China market to become second only to Nike surpass Adidas sports brand. This year, Li Ning abandon the old LOGO, start a new design of the new logo and new slogan "make the change", began to attack the Nike.
Temporarily in a backward Phenom also not given up the pace to catch up. Left from the beginning of this specialization and internationalization of Chinese sports brand, has grown considerably in strength, hard-driving. NBA venue from simple advertising to cooperate with the team, to star in the endorsement, finally reached an official partnership, and set up an international NBA players "TEAM", mbt walking shoesPick's brand awareness, sales and profit margins are received rapid promotion, has entered the second camp.
So how should a sports brand to the world? Lee Sang as the answer given is: "focus on national culture, to maintain broad mindedness." Only with the cultural output, the cultural connotation of the brand of products, the international perspective of the layout of the integration with the local culture, so that the power of the brand enjoys popular support.
This is, in the selection of Olympic celebrity endorsements have been confirmed: the signed endorsement of 12 NBA players in the star, Jason Kidd, Shane Battier and so are Americans, for the U.S. market; Pietrus is French, is concerned Western Europe; Vujacic was the Serbs, Chinese and the Eastern European market; and Dikembe Mutombo are Africans, that mysterious continent will also be important strategies for mbt shoesOlympic international fulcrum. Today, the Peak's products through national distributors, has been sold to Japan, Korea, Europe, Middle East and other dozens of countries and regions.
Internationalization is not just the product can be sold abroad. International basis must be professional and should be an international R & D and international talent, international marketing resources and international sales channels.
Chinese brands have opened R & D center will be designed to the world's largest sports brand Nike's headquarters. Recently, Anta Garnett signed with the machine attempts to enter overseas markets. The Olympic in Los Angeles in preparation for the establishment of branches and the United States R & D center, and is working with several major retailers in the United States to discuss cooperation, discount mbt shoesthe second half of this year is expected to open for business in the United States. All these indicate that China's domestic sports brand is gradually catch up with the pace of cross-brand, to the world.